This section was composed for every business owner who has ever advertised, is rethinking their advertising strategy, or looking into advertising for the very first time. On average, we each see over 3,000 different commercial messages daily. Advertising is everywhere. And businesses must be more savvy than ever with how they present themselves and spend their ad dollars. Most small and medium-sized businesses are very poorly served by print, radio and TV advertising because of the simple fact that in order to reach the people who are potential customers, they have to buy at least four or more times the circulation they need. Even direct mail, which does allow them to choose their own circulation, can be very expensive. Enter Coffee News®. Your neighborhood business NEEDS neighborhood coverage, and there’s very little, if any, advertising media that allows you to target your advertising dollars so precisely, so effectively at so much less cost. Coffee News® manages to reach the highest and most potent concentration of potential customers of ANY media -- for a fraction of the cost! Read the fascinating story "How All Advertising Works", by Coffee News founder Jean Daum. In order to view this document, you will need to have Adobe Acrobat Reader installed on your computer. For more information on downloading and viewing this file, visit our Web site help section.
